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The following article PR Tools That Are Good For Online Business was authored by Riki Trafford and is republished in this directory with the author's permission. This directory is listed as service to attorneys, lawyers and the internet community.
PR Tools That Are Good For Online Business
By: Riki Trafford
PR is good for business, especially good PR! Everyone knows
that. Is this true for PR online? Very much so true,
especially when a website uses appropriate PR for its
attentive audience.
In many ways, by their very nature, a website is a superb PR
campaign. Since websites spread the work about your service
or product and are highly visible to the public, websites
make great PR tools. According to some experts, websites
hold the potential to exceed traditional routes of PR. If
you think about, why go online if your presence doesn't
increase your ability to be noticed in a positive light and
increase your bottom line?
Attracting positive attention is easy through many online PR
tools. A few ways that your can get your messages across to
a wide market is by using some of the below tools:
1. Blogs and Newsgroups.
You can position yourself as a guru or expert in forums that
encourage worthwhile discussions on topics related to your
business. Visitors will anticipate all the latest news
from their source - you.
2. Online Yellow Pages and Organizations.
The public often sees what businesses belong to
organizations. So find related groups and become a member.
In your client's eye, your listing increases your integrity
and legitimizes your capabilities. Also, make yourself easy
to find by listing yourself in online directories like the
Yellow Pages. Include more than your business name in these
directories. Other facts to include are your website and
keyword or phrases that tell about your specialties. Try
listing in www.PRWeb.com
and www.Yearbook.com.
3. Special Feature Articles and Press Releases.
Inside publications online, you can submit releases and
articles that are newsworthy. As you build a relationship
with these publications, arrange to publish feature articles
that directly relate to your business. Inside each release
and article, include your web address so visitors can seek
more information. If submitting to publications is too time
intensive, arrange for an online PR firm or service to do it
for you. For a fee, these firms will submit your material
to up to fifty or more online media sources.
4. Newsletters and E-zines.
Through your own e-zines that require a subscription by
visitors, you can spread PR about related information to
your products, services or industry. Through the e-zine and
newsletters, you can offer short course materials that
support and show your knowledge and begin a solid
relationship with your visitors.
The top priority behind using PR tools on the Internet is to
attract business to your website. Rather than throwing away
valuable time and money in unsuccessful campaigns, regularly
evaluate your PR efforts and reshape or toss the ones that
don't work in your favor. Don't measure all PR by profits;
the purpose of some PR is to increase your image and confirm
loyal relationships. Still, every online PR effort should
in the end increase your revenue.
Other pointers to keep in mind when developing online PR
campaigns are:
- Your PR will be seen globally. So keep you communication
clear.
- Newsworthy information is information involving
immediacy.
- Visitors love interaction so keep download time down and
feedback professional.
- Cost is generally less than print but it still takes time
to make a positive impact.
Riki Trafford is the owner of Direct MO Marketing Inc
which offers low cost keyword-targetted web traffic. For comments and questions visit his web site:
http://www.1dmom.com
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This article was posted on August 7, 2005
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