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The following article Writing Great Headlines - Get Attention was authored by Tina Valiedi and is republished in this directory with the author's permission. This directory is listed as service to attorneys, lawyers and the internet community.
Writing Great Headlines - Get Attention
By: Tina Valiedi
Writing a great headline will help get your material read.
If the headline that you write doesn't attract attention,
then your article probably won't get read. The key is to
write a headlines that is short and bold.
A headline needs to be very effective in order to attract
the reader's attention to the story or article. Writing
great headlines should be considered the most important
asset to any written material because it is what attracts
the reader to the subject. The headline can make or break
the message you are trying to send to your readers. Let's
look a little closer at what differentiates writing great
headlines from poorly constructed headlines.
Writing great headlines should consist of a mix of all
three of the following: It must be intriguing, it should
evoke emotion and it should force the reader to want to
find out or read what is next. Some people claim that a
headline must be believable to be effective, not true! For
example, look at the gossip tabloids as well as your
fictional reading material. Do they not capture your
attention?
Some average headlines exceed 10 words so remember that you
need to keep headlines to a minimum and concise. You should
not veer from these rules as if you try to get too fancy or
too complex you will lose your reader. You need to also
always use new times roman style of print.
A good headline should flow straight into the subject
matter which means writing a headline that is relevant
to the text. If you subject matter is emotional then
you need to have a headline that reflects that. If you
text is based on logic then you need to have a logical
then your headline should be logical too. Writing great
headlines ensure your text will get read.
Writing great headlines is just like giving your friend a
recommendation for a steakhouse. If they tell you that it
is the best steakhouse in town then you will believe them
even if you haven't yet been there. In a similar way if
you write a great headline then you are almost recommending
the article to the reader.
It is always best to maybe have a colleague, friend or
maybe even a family member to tell you their reaction to
your headline. As the old saying goes, you have nothing to
lose by obtaining a second opinion
Tina Valiedi, VP MPStrategies Firm http://www.mpstrategiesfirm.com, Division of Marketplace Strategies Inc.
16205 Chatfield Avenue, Cleveland, OH 44111
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This article was posted on September 6, 2005
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